Home Instead offers an individualized approach to keep seniors safe and sound at home, instead of having to transition to a long-term care facility. Home Instead Senior Care began from personal experience. Paul and Lori Hogan founded Home Instead, Inc. and began serving seniors in 1994. It was Paul Hogan’s own family experience caring for his grandmother that made him realize the need for non-medical care and elder companionship services to help seniors live independently at home. On April 5th, 2016, Jacksonville’s Home Instead Senior Care held its first annual Hilarity for Charity, an event which raises funds to support seniors and their families living with Alzheimer’s and other dementias. Our firm proudly supported this event, and we are blessed with a continual partnership with this organization as we seek to advocate and care for our local seniors.